In 2015, over 25 million international tourists visited SADC, and it is projected that this number will increase to 38.6 million in 2025. The tourism sector was also directly responsible for two million jobs and a further 5.2 million indirect jobs created in the region in 2013.
The tourism sector is naturally labour intensive, meaning it is capable of absorbing large amounts of workers with a variety of skill sets, ranging from unskilled labourers to managers. The sector also creates economic opportunities for small and medium sized enterprises, which are also the biggest employers in the Southern African region. (PM Lehloenya, 2017)
Currently, tourism in Southern Africa is dominated by giant monopolies that do not capture the essence of Africa; nor do they work with locals to ensure sustainability of the industry. By addressing the aforementioned issues, we allow SMME’s and local tourism companies to empower themselves; lowering the current income ratio gap and reducing inequality of women.